How To Create A Content Strategy That Lawyers Love!
Sharon Toerek is Principal of Toerek Law, where she focuses her national law practice on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work.
Sharon provides proactive, strategic counsel to communications, marketing, advertising and creative agencies on legal and business issues they face continually in their work, including:
- agency-client relationships, including agency service contracts,
- agency-freelancer relationship management,
- trademark and brand protection matters,
- social media and content marketing legal compliance,
- copyright protection, licensing and transfer of creative content,
- advertising law
Sharon is an approved participant on the 4A’s Legal Consultants Panel, and a Past President of the American Ad Federation (AAF) Cleveland.
Sharon is the Publisher of the marketing industry legal blog Legal + Creative (www.legalandcreative.com).
Sharon created the Legal + Creative Agency Protection System, a comprehensive legal education resource and toolkit for marketing, ad and creative services agencies (www.agencylegalprotection.com). She is also the creator and host of The Innovative Agency, a podcast about innovation and trends in the marketing