kim ades


Data & Marketing Association

Head of Insight


Pathways To Creativity 2020

Tim is an experienced research and insight professional, with a background in social sciences and over 12 years’ experience in communications, data, marketing, and technology. A social scientist by training, with an MA in Sociology from Aberdeen University, he has a proven track record of planning, executing, and delivering tactical insight projects across a range of sectors.
A key part of his role at the DMA is developing actionable insight for the data-driven marketing industry, which also supports the association’s core belief in putting the customer first and leading the business sector in creativity and innovation.

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