Integrating Service Marketing into Entertainment Marketing
Vinay originally hails from South Africa. He graduated with a Bachelor of Commerce degree from the University of KwaZulu-Natal specializing in marketing and management. He then pursued a post graduate Bachelor of Commerce Honors degree in Marketing with a dissertation in sponsorships. Vinay has over 18 years of global marketing experience. He has worked in the agency, entertainment, fashion, retail, events, casino and hospitality, health and fitness, shopping center, real estate, construction and environmental services industries. Vinay is a recipient of the International Council of Shopping Center Solal award for excellence in shopping mall marketing. He received this accolade in New York in 2011. He was elected as a member of the Dream Team for the FIFA 2010 Soccer World Cup in South Africa, whereby he promoted Durban to the world. He has served on the board of Gauteng Tourism in Johannesburg. As an EVP of marketing at Sun International, the largest casino and hospitality operator in Africa, he was the recipient of the TGI Ask Africa Index Brand award and successfully launched a rebrand for the group nationally and Internationally in Central and South America. He led the Billion Group and Rebosis Property Fund to becoming the largest independently black owned real estate fund in Africa and allowed the company to become the recipient of the National Business Awards by Topco Media as well as winner of the International Property Media awards from World’s Best Travel magazine for Africa and Asia. At the Imagination Unlimited Group, he was involved in promoting and marketing live events and concerts as well as International fashion weeks and worked with International Fashion brands in Africa. In 2018, he immigrated to the US from South Africa and joined ARK Crystal, a science and technology business promoting health and wellness, where he increased sales year on year by 128%. His implementation and rollout of the ecommerce marketing strategy also included a partnership with the Emmy Awards in 2018. He currently is the VP of marketing at Alliance Environmental Group, the leading environmental remediation services company in the West. The company is currently on a major acquisition strategy with new acquisitions in the space and set to surpass the $100 MM by year end. The company is an essential business involved in Covid-19 cleaning, sanitizing and disinfection amongst other services. He heads the marketing division which includes subsidiary companies, of which one is Mintie, LLC. This company is a global leader in indoor environmental solutions and has a mobile containment unit that is currently being used to save lives and stop the spread of Covid-19.