The Marketer’s Content Playbook Virtual Summit

How To Do Content Marketing… Better!

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HOLLYWOOD BRANDED

50+ HOURS OF GAME CHANGING EDUCATIONAL CONTENT

PROVIDED BY 100+ INDUSTRY THOUGHT LEADERS

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Marketers Content Playbook Schedule – August 4, Tuesday

8:00 AM

8:30 AM

BYO COFFEE TALK: BREAKOUT ROOMS – MEETING ROOMS 3

Welcome Speech by Stacy

9:00 AM

9:30 AM

10:00 AM

10:30 AM

11:00 AM

11:30 AM

12:00 PM

12:30 PM

1:00 PM

1:30 PM

2:00 PM

2:30 PM

3:00 PM

3:30 PM

4:00 PM

4:30 PM

5:00 PM

5:30 PM

JAMES DAYTON

Harmon Brothers

Creative Director 
Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

CORRINA COHEN

Caleres

Technical Product Manager – Email

How To Develop Personalized Content To Drive Conversion


ADAM MORGAN

Adobe

Executive Creative Director

The myths of content creation and building content with real value


SHAUNA ARMITAGE

Making Moxie, LLC

Founder

Social Ad Success: Fixing Your Advertising Mindset And Launching Profitable Advertising Campaigns


Marketers Content Playbook Schedule

August 5

Wednesday

Room 1

Room 2

Room 3

Room 4

8:00 AM

8:30 AM

BYO COFFEE TALK: BREAKOUT ROOMS – MEETING ROOMS 3

Welcome Speech by Stacy

9:00 AM

9:30 AM

10:00 AM

10:30 AM

11:00 AM

11:30 AM

12:00 PM

12:30 PM

1:00 PM

1:30 PM

2:00 PM

2:30 PM

3:00 PM

3:30 PM

4:00 PM

4:30 PM

5:00 PM

 

TEAM

Tim Bond

Pathways To Creativity 2020

Q&A

Fernando Angulo

How To Develop Content for People Vs Content for Google

Q&A

Christina Garnett

How Social Listening Can Empower Content Marketing Efforts

Q&A

Neil Gordon

The Most Overlooked Ingredient In A Webinar That Converts

Q&A

Naresh Vissa

The Benefits Of Direct Marketing When Marketing Isn’t Social Or Word Of Mouth

Q&A

Anum Hussain

How To Apply A Product Mindset To Content

Q&A

Todd Hockenberry

Top Line Results

Q&A

Tim Hanse

How To Create The Right Environment For Managing Your Content: Content Governance

Sarah Weise

InstaBrain: How To Scale Your Gen Z Customer Base

Kathleen McQuaid Holdridge

Learn How To Nurture Prospect Trust While Capturing Intelligence Your Sales Team Needs

Q&A

Mike Moran

How To Drive Conversions From your Content

Q&A

Vatche Arabian

How FLIR Uses Hollywood Content And Influencers To Connect To B2B Buyers

Q&A

Rick Cesari

Using Video To Increase Sales And Build Your Brand

Q&A

AJ Wilcox

How To Maximize LinkedIn Ad Campaigns: Advanced Strategies

Q&A

Justin Andrews

How To Produce Documentary Style Stories For Your Brand

Stephanie Duret

How To Story Tell And Position Your Brand Like A Luxury Brand

Andrew Tarvin

From Funny To Money: The Science of Selling With Humor

John Horodyski

How To Use Metadata For Content Identification And Discovery

Lori Sale

How To Hire Celebrities That Share Your Brand’s Voice

Danielle Desir

How To Leverage Other People’s Podcasts To Build Your Brand

Jazmin Batisti

Get Your Head in the Game: A Different Way to Create Campaigns

Marcus Peterzell

Everything To Know About Brand Funded Films

Q&A

Jude Charles

How Brands Can Turn Prospects Into Clients For Life By Behind The Scenes Video

Q&A

Sally Hendrick

Dollar-A-Day Strategies for Facebook Ads

Lisa Bowman

How To Develop Purpose To Ensure Your Brand’s Survival

Q&A

Jacqueline Babb

How Content Drives Inbound Marketing

John Rohe

Strategy And Tactical Plans: Integration for Total Commercialization

Mark Bealin

How To Create Sustainable Local SEO: Myth Busting

Q&A

Don Simkovich

How To Write Blogs And Books That Provide The Solutions Your Customers Are Seeking

Q&A

David Norton

To Be Announced(TBA)

Hunter Scott (W/ Greg)

Gamification & The Future Of Digital Marketing In The World Of Shrinking Attention Spans

Kenneth Kenny

The Convergence Of TV and Digital Media

Liz Willits

How to Create Addictive Email Content

Q&A

Dennis Yu

How I Create 100 Pieces Of Content From A Single Video

Q&A

Jodi Daniels

To Be Announced(TBA)

Q&A

Paul Colligan

How To Create Podcast Content That Serves Your Audience: It’s Not About The Mic

Q&A

Michelle Prince

How To Leverage What You Already Know To Build Your Business And Career

Q&A

Izabela Wisniewska

How To Create Your Brand’s Blogging Strategy

Jason Falls

Reframing Influencer Marketing: How To Find The Influence In Influencer For Your Brand

Q&A

Marketers Content Playbook Schedule

August 6

Thursday

Room 1

Room 2

Room 3

Room 4

8:00 AM

8:30 AM

BYO COFFEE TALK: BREAKOUT ROOMS – MEETING ROOMS 3

Welcome Speech by Stacy

9:00 AM

9:30 AM

10:00 AM

10:30 AM

11:00 AM

11:30 AM

12:00 PM

12:30 PM

1:00 PM

1:30 PM

2:00 PM

2:30 PM

3:00 PM

3:30 PM

4:00 PM

4:30 PM

5:00 PM

5:30 PM

Park Howell

How To Develop Your Brand’s Story

Michael Solomon

How To Market To Postmodern Shoppers, Post-Coronavirus: Consumer Behavior in The New Normal

Q&A

Susan Baier

How To Use Research To Craft More Resonate & Effective Messaging And Content

Q&A

Drew McLellan

How Agencies Can Build Their Own Content Machines To Drive New Sales

Nick Usborne

How to Build Transparency And Trust Through Writing

Dominic Phillips

To Be Announced(TBA)

Flavilla Fongang

Neuromarketing, The Science of Purchasing Behaviour

Megan Gilhooly

How Marketers Can Leverage Product Content To Outperform Competitors

Q&A

HAPPY HOUR

Chris Dayley

How To Make Your Content Convert Using Data: Address Changing Customer Behavior

Jason Berkowitz

How To Redefine SEO To Make It Work For Your Brand

Gini Graham Scott

How To Leverage A Book To Get Emails And Establish Authority

Q&A

Critical Mention Z + E

Q&A

Stuart McFaul

How To Create Purpose-Driven Content To Better Connect With Your Audience

Q&A

Lou Carlozo

How To Win The Content War By Pulling Instead Of Pushing

Panel 2

Josh Elledge

How To Generate Six Figures In Sales In 90 Days Without Selling

HAPPY HOUR

Patrick Quinn

PQ Media’s Global Product Placement Forecast 2020

Q&A

Neil Schaffer

How to Collaborate with Influencers in Building Your Own Content

Q&A

Samuel Scott

Brand Purpose vs. Brand Hypocrisy: How Your Company Can Truly Help the World

Joel Kirstein

How Brands And Licensed Opportunities Will Align In The Future: Licensed Partnerships

Chandra Gore

Becoming Media Ready

Q&A

Jeff Coyle

How To Use AI To Drive Marketing Success

Hilary Topper

How To Live Your Passion And Create An Integrated Marketing Plan

Jeff J Hunter

Managing a Cohesive and Effective Virtual Team

HAPPY HOUR

Dominic Artzrouni

How To Measure The Success Of Your Product Placement On Screen

Q&A

Justin Purser

How To Leverage Influencers To Make Brand Integrations

Azriel Ratz

How To Use Data Driven Testing To Scale Ad Campaigns

Q&A

Vivek von Rosen

How To Create Your LinkedIn Brand During Disruptive Times

Q&A

Steve Ogunro

The Importance Of Content Marketing To Get Venture Capital Investment Interest

Nicola Nice

How To Break The Stereotype of Gender Biases Through Female Targeted Marketing

Joel Erway

How To Use Content To Land High Ticket Customers

Jason Swenk

To Be Announced(TBA)

HAPPY HOUR

BYO COFFEE TALK | BREAKOUT ROOMS | MEETING ROOM WELCOME SPEECH STACY
Date: Aug. 4 (Tuesday) WEBINAR ROOM A WHO WALKS WEBINAR ROOM B WHO WALKS WEBINAR ROOM C WHO WALKS WEBINAR ROOM D WHO WALKS
8:00 AM-8:30 AM Person 1 Person 8 Person 15 Person 22
9:00-9:30 Person 2 Person 9 Person 16 Person 23
10:00-10:30 Person 3 Person 10 Person 17 Person 24
11:00-11:30 Person 4 Person 11 Person 18 Person 25
12:00-12:30 Person 5 Person 12 Person 19 Person 26
1:00-1:30 Person 6 Person 13 Person 20 Person 27
2:00-2:30 Person 7 Person 14 Person 21 Person 28
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