The Marketer’s Content Playbook Virtual Summit

How To Do Content Marketing… Better!

EVENT POWERED BY

HOLLYWOOD BRANDED

50+ HOURS OF GAME CHANGING EDUCATIONAL CONTENT

PROVIDED BY 100+ INDUSTRY THOUGHT LEADERS

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THURSDAY SPEAKER PRESENTATIONS

THE FIRST SECTION ARE SPEAKERS WHO ARE ALSO PROVIDING A LIVE Q&A EXPERIENCE - THEIR PRESENTATIONS ARE VIEWABLE ON DEMAND AT 7 AM LOS ANGLES TIME

THE SECOND SECTION ARE SPEAKERS WHO HAVE ON DEMAND PRESENTATIONS WHICH ARE AVAILABLE AT 9 AM LOS ANGELES TIME

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Marketers Content Playbook Schedule – August 4, Tuesday

8:00 AM

8:30 AM

BYO COFFEE TALK: BREAKOUT ROOMS

Welcome Kick-OFF With Stacy Jones

9:00 AM

9:30 AM

10:00 AM

10:30 AM

11:00 AM

11:30 AM

12:00 PM

12:30 PM

1:00 PM

1:30 PM

2:00 PM

2:30 PM

3:00 PM

3:30 PM

4:00 PM

4:30 PM

5:00 PM

5:30 PM

JAMES DAYTON

Harmon Brothers

Creative Director 
Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

CORRINA COHEN

Caleres

Technical Product Manager – Email

How To Develop Personalized Content To Drive Conversion

TAMSEN WEBSTER

Find The Red Thread

Founder

How To Build Messages People Say Yes To: Getting the Green Light

ADAM MORGAN

Adobe

Executive Creative Director

The myths of content creation and building content with real value

SHARON TOEREK

Toerek Law

Principal

How To Create A Content Strategy That Lawyers Love!

GARY MOORE

Dell Technologies

Global Product Placement and Branded Entertainment

How Dell Has Used Product Placement Become The Most Popular PC Seen On TV & Film

BEN AMOS

Engage Video Marketing™

Video Strategist

How To Design Effective And Organic Video Marketing Strategy Across The Full Content Journey

BRETT GARFINKEL

Sylo

Co-CEO, Co-Founder

The Good, The Bad, The Ugly… And The Future Of Influencer Marketing

TONY MICHAELIDES

NEAL SCHAFFER

PDCA Social

President

How to Collaborate with Influencers in Building Your Own Content<

HEATHER BURGETT

PR Stars | The Burgett Group

CEO & founder

The Age of Authenticity: How to Be on Purpose & Change Lives

KEVIN BARTRAM

Bartram Partnerships

Principal/Consultant

Local Warriors: Creating Authentic Brand-Community Connection Through Sports Partnerships

LYNNE GOLODNER

HAPPY HOUR

SHAUNA ARMITAGE

Making Moxie, LLC

Founder

Social Ad Success: Fixing Your Advertising Mindset And Launching Profitable Advertising Campaigns

VINAY PANDAY

Alliance Environmental Group

VP of Marketing

Integrating Service Marketing into Entertainment Marketing

ERIC GILBERT WILLIAMS

BYO COFFEE TALK: BREAKOUT ROOMS

Welcome Kick-OFF With Stacy Jones

JAMES DAYTON

Harmon Brothers

Creative Director 
Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

CORRINA COHEN

Caleres

Technical Product Manager – Email

How To Develop Personalized Content To Drive Conversion

TAMSEN WEBSTER

Find The Red Thread

Founder

How To Build Messages People Say Yes To: Getting the Green Light

VINAY PANDAY

Alliance Environmental Group

VP of Marketing

Integrating Service Marketing into Entertainment Marketing

ERIC GILBERT WILLIAMS

SHAUNA ARMITAGE

Making Moxie, LLC

Founder

Social Ad Success: Fixing Your Advertising Mindset And Launching Profitable Advertising Campaigns

ADAM MORGAN

Adobe

Executive Creative Director

The myths of content creation and building content with real value

 

SHARON TOEREK

Toerek Law

Principal

How To Create A Content Strategy That Lawyers Love!

GARY MOORE

Dell Technologies

Global Product Placement and Branded Entertainment

How Dell Has Used Product Placement Become The Most Popular PC Seen On TV & Film

BEN AMOS

Engage Video Marketing™

Video Strategist

How To Design Effective And Organic Video Marketing Strategy Across The Full Content Journey

BRETT GARFINKEL

Sylo

Co-CEO, Co-Founder

The Good, The Bad, The Ugly… And The Future Of Influencer Marketing

TONY MICHAELIDES

NEAL SCHAFFER

PDCA Social

President

How to Collaborate with Influencers in Building Your Own Content<

HEATHER BURGETT

PR Stars | The Burgett Group

CEO & founder

The Age of Authenticity: How to Be on Purpose & Change Lives

KEVIN BARTRAM

Bartram Partnerships

Principal/Consultant

Local Warriors: Creating Authentic Brand-Community Connection Through Sports Partnerships

LYNNE GOLODNER

HAPPY HOUR

TEAM MEETING

POWERED BY

THURSDAY SPEAKER PRESENTATIONS

THE FIRST SECTION ARE SPEAKERS WHO ARE ALSO PROVIDING A LIVE Q&A EXPERIENCE - THEIR PRESENTATIONS ARE VIEWABLE ON DEMAND AT 7 AM LOS ANGLES TIME

THE SECOND SECTION ARE SPEAKERS WHO HAVE ON DEMAND PRESENTATIONS WHICH ARE AVAILABLE AT 9 AM LOS ANGELES TIME

HB

On Demand Presentation- August 4, Tuesday

ANNETT FORCIER

EmailBoutique Digital Inc.

Founder & Managing Director
How To Create Email Templates Driven By Content Not Copy

CHRIS MERCER

MeasurementMarketing.io

Measurement Marketer
How To Use ONE Report In Google Analytics To Know What’s Working And What’s Not

CINDY METZLER

Omm Media

President
How To Land And Deliver An Epic TEDx Talk

DAVE CONKLIN

Conklin Media

Founder & CEO
How To Create New Measurable & Predictable Revenue Streams Through Profitpaths™ To Transform Your Marketing Team Into A Business Growth Team

HANA BEDNAROVA

Bednar Comms

Director
How To Make Your Brand Newsworthy Through Digital PR

JEFF FROMM

Barkley

Partner at Barkley and 4x Author
A Look Of Purpose And Sustainability With A Gen Z Overview

KERRY ANDERSON

KRISTI PORTER

Signify

Chief Do-Gooder
How To Promote Purpose In A Way That Makes Sense For Your Company, Your Cause, And Your Customers

MELANIE MCMURRAIN

Rize Marketing

Founder/CEO
How To Promote Purpose In A Way That Makes Sense For Your Company, Your Cause, And Your Customers

MICHAEL GREENBERG

Call for Content

CEO
How To Use B2B Within Podcasting To Generate Lead

-PANEL 1

SHARIFAH HARDIE

STACY JONES

ANNETT FORCIER

EmailBoutique Digital Inc.

Founder & Managing Director
How To Create Email Templates Driven By Content Not Copy

KERRY ANDERSON

CHRIS MERCER

MeasurementMarketing.io

Measurement Marketer
How To Use ONE Report In Google Analytics To Know What’s Working And What’s Not

KRISTI PORTER

Signify

Chief Do-Gooder
How To Promote Purpose In A Way That Makes Sense For Your Company, Your Cause, And Your Customers

MELANIE MCMURRAIN

Rize Marketing

Founder/CEO
How To Promote Purpose In A Way That Makes Sense For Your Company, Your Cause, And Your Customers

CINDY METZLER

Omm Media

President
How To Land And Deliver An Epic TEDx Talk

MICHAEL GREENBERG

Call for Content

CEO
How To Use B2B Within Podcasting To Generate Lead

-PANEL 1

DAVE CONKLIN

Conklin Media

Founder & CEO
How To Create New Measurable & Predictable Revenue Streams Through Profitpaths™ To Transform Your Marketing Team Into A Business Growth Team

SHARIFAH HARDIE

HANA BEDNAROVA

Bednar Comms

Director
How To Make Your Brand Newsworthy Through Digital PR

STACY JONES

JEFF FROMM

Barkley

Partner at Barkley and 4x Author
A Look Of Purpose And Sustainability With A Gen Z Overview

POWERED BY

THURSDAY SPEAKER PRESENTATIONS

THE FIRST SECTION ARE SPEAKERS WHO ARE ALSO PROVIDING A LIVE Q&A EXPERIENCE - THEIR PRESENTATIONS ARE VIEWABLE ON DEMAND AT 7 AM LOS ANGLES TIME

THE SECOND SECTION ARE SPEAKERS WHO HAVE ON DEMAND PRESENTATIONS WHICH ARE AVAILABLE AT 9 AM LOS ANGELES TIME

HB
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