Welcome! Register & Start Your Event Day Here!

Tuesday 4th - Thursday 6th August 2020

The Marketer's Content Playbook Virtual Summit

How To Do Content Marketing… Better!

EVENT POWERED BY HOLLYWOOD BRANDED

All rooms open at 8:30 am Los Angeles time!

happy hour
Coffee Talk Networking
Zen
Happy Hour Marketer's Content Playbook

POWERED BY

THURSDAY SPEAKER PRESENTATIONS

THE FIRST SECTION ARE SPEAKERS WHO ARE ALSO PROVIDING A LIVE Q&A EXPERIENCE - THEIR PRESENTATIONS ARE VIEWABLE ON DEMAND AT 7 AM LOS ANGLES TIME

THE SECOND SECTION ARE SPEAKERS WHO HAVE ON DEMAND PRESENTATIONS WHICH ARE AVAILABLE AT 9 AM LOS ANGELES TIME

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WELCOME VIDEO WITH DAYS HIGHLIGHTS + HOW TO CREATE THE BEST VIRTUAL SUMMIT EXPERIENCE FOR YOU!

MARKETER’S CONTENT PLAYBOOK SCHEDULE

TUESDAY AUGUST 4TH

DESIGN YOUR OWN CUSTOM CONTENT PLAYBOOK

Start Your Day By Watching On Demand Presentations...
And Then Sign In For The Speaker Q&A

 

On Demand Sessions Available As Early As 7:00 AM PST Each Day

JAMES DAYTON

Harmon Brothers

Creative Director 
Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

9:00 AM LOS ANGELES

CORRINA COHEN

Caleres

Technical Product Manager – Email

How To Develop Personalized Content To Drive Conversion

10:00 AM LOS ANGELES

SHARON TOEREK

Toerek Law

Principal

How To Create A Content Strategy That Lawyers Love!

 
11:00 AM LOS ANGELES

ERIC GILBERT WILLIAMS

Laffly

Memespeak Coordinator

Meme Wars: The Future of Marketing Memes

 

 
11:30 AM LOS ANGELES

JEFF FROMM

Barkley

Partner at Barkley and 4x Author
A Look Of Purpose And Sustainability With A Gen Z Overview

12:00 PM LOS ANGELES

BRETT GARFINKEL

Sylo

Co-CEO, Co-Founder

The Good, The Bad, The Ugly… And The Future Of Influencer Marketing

 
1:00 PM LOS ANGELES

APRIL MULLEN

SparkPost

Director of Strategic Insights

Maslow’s Hierarchy of Need Applied to 2020

3:30PM LOS ANGELES

GET SOCIAL TO GET ACCESS!

Shout From The Rooftops About Marketer’s Content Playbook To Make Sure Even More People Benefit!  1) Post About Our Learning Event!   2) Add The Post Link Here.  Gain 24/7 Access To Our Top 5 Most Popular Content Sessions!

Check Our Recent Episode

Marketing Mistakes (And How To Avoid Them) Podcast

CINDY METZLER

Omm Media

President
How To Land And Deliver An Epic TEDx Talk As A Speaker

9:00 AM LOS ANGELES

ADAM MORGAN

Adobe

Executive Creative Director

The myths of content creation and building content with real value

10:00 AM LOS ANGELES

VINAY PANDAY

Alliance Environmental Group

VP of Marketing

Integrating Service Marketing into Entertainment Marketing

 
11:00 AM LOS ANGELES

ALL ACCESS PASS! Save 80% ($2,500) Only $497 Until Friday

Every Session Shown Here + New Marketers Content Playbook Sessions Added Monthly. Receive The Video, Transcript, Quiz, Certification + Social Bade!

STACY JONES

HollywoodBranded

CEO

How To Create Your Own Celebrity Partnership Safety Net

 
12:30 PM LOS ANGELES

KEVIN BARTRAM

Bartram Partnerships

Principal/Consultant

Local Warriors: Creating Authentic Brand-Community Connection Through Sports Partnerships

2:00 PM LOS ANGELES

KAREN RAMMING

Golden State Warriors, LLC

Senior Manager, Social Media

All Eyes on Sports Through Social Media

 

 
1:30 PM LOS ANGELES

HANA BEDNAROVA

Bednar Comms

Director
How To Make Your Brand Newsworthy Through Digital PR

3:00PM LOS ANGELES

LYNNE GOLODNER

Your People LLC

President and Founder

How To Blog To Build Your Brand

4:00PM LOS ANGELES

TAMSEN WEBSTER

Find The Red Thread

Founder

How To Build Messages People Say Yes To: Getting the Green Light

 
9:30 AM LOS ANGELES

SHAUNA ARMITAGE

Making Moxie, LLC

Founder

Social Ad Success: Fixing Your Advertising Mindset And Launching Profitable Advertising Campaigns

 
10:30 AM LOS ANGELES

GARY MOORE

Dell Technologies

Global Product Placement and Branded Entertainment

How Dell Has Used Product Placement Become The Most Popular PC Seen On TV & Film

 
11:30 AM LOS ANGELES

KIM ADES

Frame of Mind Coaching™ and JournalEngine™

President & Founder

How to Change Your Thinking in Order to Become an Exceptional Marketer

12:00 PM LOS ANGELES

KERRY ANDERSON

Ten Lifestyle Group

Global Head of Brand Marketing & Communications
How To Build Your Brand Strategy For The Long Haul

 
1:00 PM LOS ANGELES

TONY MICHAELIDES

TONY MICHAELIDES

Keynote Speaker, Author, Radio Presenter and Podcaster

DAVID BOWIE : THE STAR MAN WITH THE STAR BRAND

2:00 PM LOS ANGELES

HEATHER BURGETT

PR Stars | The Burgett Group

CEO & founder

The Age of Authenticity: How to Be on Purpose & Change Lives

3:00PM LOS ANGELES

PLAYBOOK END ZONE HAPPY HOUR

4:30 – 5:00 PM LOS ANGELES

Join our team for post-event happy hour and breakout room small group networking!

EARN LINKEDIN BADGES

Level Up Every 10 Classes!! Get Badges + Enter To Win Our ALL ACCESS Pass  loaded with: Class Certificate Series Including Videos, Transcripts – Quizzes – Certification – Monthly New Content!



Critical Mention is gifting attendees with a complimentary report on your (or your competitors) earned media – just add your info to get it sent directly to you!


JAMES DAYTON

Harmon Brothers

Creative Director 
Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

9:00 AM LOS ANGELES

CINDY METZLER

Omm Media

President
How To Land And Deliver An Epic TEDx Talk As A Speaker

9:00 AM LOS ANGELES

TAMSEN WEBSTER

Find The Red Thread

Founder

How To Build Messages People Say Yes To: Getting the Green Light

 
9:30 AM LOS ANGELES

CORRINA COHEN

Caleres

Technical Product Manager – Email

How To Develop Personalized Content To Drive Conversion

10:00 AM LOS ANGELES

ADAM MORGAN

Adobe

Executive Creative Director

The myths of content creation and building content with real value

10:00 AM LOS ANGELES

SHAUNA ARMITAGE

Making Moxie, LLC

Founder

Social Ad Success: Fixing Your Advertising Mindset And Launching Profitable Advertising Campaigns

 
10:30 AM LOS ANGELES

SHARON TOEREK

Toerek Law

Principal

How To Create A Content Strategy That Lawyers Love!

 
11:00 AM LOS ANGELES

VINAY PANDAY

Alliance Environmental Group

VP of Marketing

Integrating Service Marketing into Entertainment Marketing

 
11:00 AM LOS ANGELES

GARY MOORE

Dell Technologies

Global Product Placement and Branded Entertainment

How Dell Has Used Product Placement Become The Most Popular PC Seen On TV & Film

 
11:30 AM LOS ANGELES

ERIC GILBERT WILLIAMS

Laffly

Memespeak Coordinator

Meme Wars: The Future of Marketing Memes 

11:30 AM LOS ANGELES

KIM ADES

Frame of Mind Coaching™ and JournalEngine™

President & Founder

How To Create A Content Strategy That Lawyers Love!

 
12:00 PM LOS ANGELES

JEFF FROMM

Barkley

Partner at Barkley and 4x Author
A Look Of Purpose And Sustainability With A Gen Z Overview

12:00 PM LOS ANGELES

STACY JONES

HollywoodBranded

CEO

How To Create Your Own Celebrity Partnership Safety Net

 
12:30 PM LOS ANGELES

BEN AMOS

Engage Video Marketing™

Video Strategist

How To Design Effective And Organic Video Marketing Strategy Across The Full Content Journey

 
12:30 PM LOS ANGELES

KERRY ANDERSON

Ten Lifestyle Group

Global Head of Brand Marketing & Communications
How To Build Your Brand Strategy For The Long Haul

 
1:00 PM LOS ANGELES

BRETT GARFINKEL

Sylo

Co-CEO, Co-Founder

The Good, The Bad, The Ugly… And The Future Of Influencer Marketing

 
1:00 PM LOS ANGELES

KAREN RAMMING

Golden State Warriors, LLC

Senior Manager, Social Media

All Eyes on Sports Through Social Media 

1:30 PM LOS ANGELES

TONY MICHAELIDES

TONY MICHAELIDES

Keynote Speaker, Author, Radio Presenter and Podcaster

DAVID BOWIE : THE STAR MAN WITH THE STAR BRAND

2:00 PM LOS ANGELES

KEVIN BARTRAM

Bartram Partnerships

Principal/Consultant

Local Warriors: Creating Authentic Brand-Community Connection Through Sports Partnerships

2:00 PM LOS ANGELES

HEATHER BURGETT

PR Stars | The Burgett Group

CEO & founder

The Age of Authenticity: How to Be on Purpose & Change Lives

3:00PM LOS ANGELES

HANA BEDNAROVA

Bednar Comms

Director
How To Make Your Brand Newsworthy Through Digital PR

3:00PM LOS ANGELES

APRIL MULLEN

SparkPost

Director of Strategic Insights

Maslow’s Hierarchy of Need Applied to 2020

3:30PM LOS ANGELES

LYNNE GOLODNER

Your People LLC

President and Founder

How To Blog To Build Your Brand

4:00PM LOS ANGELES

PLAYBOOK END ZONE HAPPY HOUR

4:30 – 5:00 PM LOS ANGELES

ALL ACCESS PASS! Save 80% ($2,500) Only $497 Until Friday

Every Session Shown Here + New Marketers Content Playbook Sessions Added Monthly. Receive The Video, Transcript,Quiz, Certification +Social Bade!

EARN LINKEDIN BADGES

Level Up Every 10 Classes!! Get Badges + Enter To Win Our ALL ACCESS Pass  loaded with: Class Certificate Series Including Videos, Transcripts – Quizzes – Certification – Monthly New Content!

GET SOCIAL TO GET ACCESS!

Shout From The Rooftops About Marketer’s Content Playbook To Make Sure Even More People Benefit!  1) Take A Screen Grab Of Your Social Post(s)  2) Upload Them Here.  Gain 24/7 Access To Our Top 5 Most Popular Content Sessions!

POWERED BY

THURSDAY SPEAKER PRESENTATIONS

THE FIRST SECTION ARE SPEAKERS WHO ARE ALSO PROVIDING A LIVE Q&A EXPERIENCE - THEIR PRESENTATIONS ARE VIEWABLE ON DEMAND AT 7 AM LOS ANGLES TIME

THE SECOND SECTION ARE SPEAKERS WHO HAVE ON DEMAND PRESENTATIONS WHICH ARE AVAILABLE AT 9 AM LOS ANGELES TIME

HB

 

LEARN FROM ON DEMAND MARKETER’S CONTENT PLAYBOOK SESSIONS

7:00 AM – 5:00 PM PST ON TUESDAY

 

CHRIS MERCER

MeasurementMarketing.io

Measurement Marketer
How To Use ONE Report In Google Analytics To Know What’s Working And What’s Not

KRISTI PORTER

Signify

Chief Do-Gooder
How To Promote Purpose In A Way That Makes Sense For Your Company, Your Cause, And Your Customers

NEAL SCHAFFER

PDCA Social

President

How to Collaborate with Influencers in Building Your Own Content

2:30 PM LOS ANGELES

Panel: Branding in the NEW Now

Panelists: Renae Valdes (VP of Marketing & Professor) & Eliza Walper (Talent Manager and VP Business Development)

Hollywood Branded Daily News/Tips

Join Over 30,000+ Marketers Who Read Our Blog

COURTNEY JACKSON

MICHAEL GREENBERG

Call for Content

CEO
How To Use B2B Within Podcasting To Generate Lead

Get Certified! Sign up today to get insider access

Our Influencer Marketing School provides content, classes and certifications at learn.hollywoodbranded.com.

DAVE CONKLIN

Conklin Media

Founder & CEO
How To Create New Measurable & Predictable Revenue Streams Through Profitpaths™ To Transform Your Marketing Team Into A Business Growth Team

MELANIE MCMURRAIN

Rize Marketing

Founder/CEO
How To Promote Purpose In A Way That Makes Sense For Your Company, Your Cause, And Your Customers

BEN AMOS

Engage Video Marketing™

Video Strategist

How To Design Effective And Organic Video Marketing Strategy Across The Full Content Journey

SHARIFAH HARDIE

POWERED BY

THURSDAY SPEAKER PRESENTATIONS

THE FIRST SECTION ARE SPEAKERS WHO ARE ALSO PROVIDING A LIVE Q&A EXPERIENCE - THEIR PRESENTATIONS ARE VIEWABLE ON DEMAND AT 7 AM LOS ANGLES TIME

THE SECOND SECTION ARE SPEAKERS WHO HAVE ON DEMAND PRESENTATIONS WHICH ARE AVAILABLE AT 9 AM LOS ANGELES TIME

HB
Unlock The All Access Pass For As Low As $497 Save 80% ($2500) Only $497 Until Friday
Every Session Shown Here + New Marketers Content Playbook Sessions Added Monthly. Receive The Video, Transcript, Quiz, Certification + Social Bade!
All Access Pass